News & Stuff | Photography and Business Blog | Theimagefile


New year, new plans

New year, new plans. It is easy to be negatively critical of your business. Sales and general performance are key indicators. Being critical is healthy and what needs to happen to stay lean and progressive. Equally important is to recognise the good things that happen as well. What’s really working well, irrelevant if they directly affect your profit or not.

As with the rest of life, the end of the year and the start of a new one presents everyone with a chance to assess all that has gone before. Streamline some of it and place some goals in front of themselves. If you can prioritise some time to do this each year, no matter how busy you may be, it will prove to be a very useful exercise.

Maintaining the positive outlook from your early days is perhaps the hardest thing to do when faced with many small, mundane business challenges.


10 Simple Ways To Ensure You Have A Successful Black Friday


Black Friday and Cyber Monday are fantastic opportunities for your business to make money. Previously, Black Friday has been one of the biggest days of the year for spending on the Internet. Running a successful Black Friday and Cyber Monday campaign can be overwhelming and stressful but it doesn’t have to be. Here are 10 simple ways to ensure that you have a successful Black Friday. 


How To Create An Editorial Calendar For Your Business

By now I’m sure you will have heard the phrase “content is king”. Although the phrase has now become, somewhat cliche it is still largely true. Well-written, targeted and engaging content can really make your small business stand out from the crowd and entice new and past customers to work with you. That’s why it’s crucial that you carefully plan your blog, social media and printed publication content. Not only will it save you time in the long-run but also improve the creativity and effectiveness of all your various social platforms, increase your efficiency, engagement and boost your SEO which means the potential for more customers and therefore more purchases.


Selling online

Selling Online

Selling online can no longer be ignored. The relentless march of the Internet continues unabated and digital methods have disrupted virtually every industry and market. The online path to selling your photography and services is no different. Basic rules still apply and the checklist of how to represent yourself remains true. Fundamentally you won’t survive long-term unless you offer customer the ability to buy from your web site.


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