Brand Audit: Email Marketing
Tweet You may think that email marketing isn’t important enough to have its own part in the audit, but it in fact, has several facets that need to be addressed. Since the audit’s aim is to help you focus on your current situation and how you can improve and streamline it, we wanted to focus […]
Brand Audit: SEO
Tweet We’re back with the sixth part of our brand audit series! Once you have audited your site’s content and functionality, the next step is to review your search engine optimisation. In this part, our aim is to edit, check and clean up any SEO that you have done in the past so that it […]
Brand Audit: Products
Tweet This section of the audit is focusing on the business side of your company. Having a mixture of services and products helps to diversify your business income as well as expenses. If you are like most small business owners then you launched with only one aspect (services), but that doesn’t mean you shouldn’t be […]
Brand Audit: Functionality
Tweet We’re on part four of the brand audit today, putting our attention on the functionality side of your business. In this section, we’re going to analyse your website for how it works, how it mirrors your goals and how the experience affects client relationships. Ensuring the functionality of your website shows your customer base that […]
Brand Audit: Content
Tweet We’re continuing with the brand audit series today, focusing on content. After you’ve established your business goals and revisited your services and process, it’s time to move on to the content of your web pages. These also need to align with your business targets