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Brand Audit: Visual Identity

This is the first time we have talked about visuals and design in this brand audit series. This is for a reason. Until you have completed steps 1-6, you really shouldn’t by worrying about how your brand looks. Usually, the majority of us would have thought of the word “audit” and immediately started on the visual side of their business. However, this approach means that you could be missing out on the hidden potential of your brand identity. 

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Brand Audit: Goals

For the majority of people promotions and pay rises are the way success is defined. However, when it comes to running your own business the story is very different. You are responsible for your growth and success. This is where business goals come in. 

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The Importance of a Brand Audit

Think of your brand as a living, breathing thing. It has a personality and characteristics which are completely unique to itself. Over time, you can watch your brand grow and guide it to achieve its full potential. However, if your brand begins to deviate from that path, then your business could start to suffer. 

Your branding is fundamental to the success of your business. It defines your business’ identity and dictates your message to your customers. If your brand fails to respond to new factors, such as new products or an increase in customers, then it can cost you loyal clients or potentially prevent you finding new ones. 

A brand audit can prevent this deterioration by analysing your current position and content and providing new insights for you to work with in the future. 

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