News & Stuff | Photography and Business Blog | Theimagefile

brand

Brand Audit: Visual Identity

This is the first time we have talked about visuals and design in this brand audit series. This is for a reason. Until you have completed steps 1-6, you really shouldn’t by worrying about how your brand looks. Usually, the majority of us would have thought of the word “audit” and immediately started on the visual side of their business. However, this approach means that you could be missing out on the hidden potential of your brand identity. 

(more…)

Brand Audit: Goals

For the majority of people promotions and pay rises are the way success is defined. However, when it comes to running your own business the story is very different. You are responsible for your growth and success. This is where business goals come in. 

(more…)

1 2 3