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The Importance of a Brand Audit

Think of your brand as a living, breathing thing. It has a personality and characteristics which are completely unique to itself. Over time, you can watch your brand grow and guide it to achieve its full potential. However, if your brand begins to deviate from that path, then your business could start to suffer. 

Your branding is fundamental to the success of your business. It defines your business’ identity and dictates your message to your customers. If your brand fails to respond to new factors, such as new products or an increase in customers, then it can cost you loyal clients or potentially prevent you finding new ones. 

A brand audit can prevent this deterioration by analysing your current position and content and providing new insights for you to work with in the future. 

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How To Get The Quintessential Instagram Feed

how-to-get-the-quintessential-instagram-feed-pinterest

Instagram is currently the fastest growing social media platform. It was started as a simple photo sharing app but has now grown to support a community of over 300 million brands and consumers. Pretty ridiculous right? For business owners, bloggers and creatives it’s one of the best and easiest ways of engaging with followers. Through likes, follows and comments an active audience isn’t far away. 

Since Instagram is solely based on visual content, it’s important to have a professional and branded feed. We’re all drawn to those accounts that have seamless, beautiful images that are completely engaging yet have a consistent feel throughout. But how do you get that quintessential Instagram look yourself? Here are a few tips and tricks to help you get started. 

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The Beginner’s Guide To Twitter

The Beginners Guide To Twitter

Social media has been a huge part of our world for many years now and for a lot of us it’s our main form of communication with friends, family, businesses and colleagues. One of the biggest social media platforms in the world is Twitter, renowned for getting your name out there and allowing you to connect with thousands of people on a daily basis, and yet many of us still have reservations about this platform. Today let’s delve into Twitter and explore how you can set up an account, gain engaged followers, brand your profile, create a strategy that works for you as well as some handy tools and resources to help you get the most out of Twitter.

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Sales materials

sales materials

Having correctly branded sales materials to present to anyone, on or offline, is a very important aspect of your business. It is often your one and only opportunity to create the right first impression. Aside from your website or studio, they truly represent your skills and the best idea a potential client can get of what their end product will look like. They are your shop window. Your opportunity to show off your best work.

Getting the right number of sales tools can be a headache; too many may confuse and overwhelm, too few and you risk under-selling your services.

Getting the right number of sales tools can be a headache; too many may confuse and overwhelm, too few and you risk under-selling your services. It’s a fine balance.

For a start, less is more. When you are putting your best foot forward, spending time on the right sales materials and getting the quality just right will go a long way.

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One Super-Easy Way To Triple Your Inquiries

Today I wanted to talk about one super-easy way you could triple your inquiries and provide a more positive client experience. Every email or phone call is an opportunity to provide a great client experience. However, if you are unfortunately unable to work with that client it can be hard to give an amazing impression. This is where a referral circle comes in. Don’t worry if you have no idea what that is right now, I’m going to talk you through the whole thing. Let’s go!

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