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Brand Audit: Functionality

Posted on February 13, 2017 by Elsa under Business, Websites and SEO

Tweet We’re on part four of the brand audit today, putting our attention on the functionality side of your business. In this section, we’re going to analyse your website for how it works, how it mirrors your goals and how the experience affects client relationships. Ensuring the functionality of your website shows your customer base that […]

The Importance of a Brand Audit

Posted on January 12, 2017 by Elsa under Business, Photographers Websites, Sales and Marketing, Social Media and Blogging, Websites and SEO

Tweet Think of your brand as a living, breathing thing. It has a personality and characteristics which are completely unique to itself. Over time, you can watch your brand grow and guide it to achieve its full potential. However, if your brand begins to deviate from that path, then your business could start to suffer.  […]

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