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The Art Of Discounting

In some ways, discounting is a pricing concept but really, it’s a marketing concept too. When thinking about using discounts, consider how this discount compares to other promotional marketing strategies that you could implement, for example; promoting products and services on your blog and social media accounts or offering a free gift with purchases over a certain price bracket. 

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Social media in 2018

2018 is a momentous year in most respects, including the use of social media to capture just about everything that is vitally important and completely irrelevant. As a sales and marketing channel for small businesses, social media presents a great opportunity to make small seem BIG. And to piggyback news and events in ways that were not possible before it came along.

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Business Review: Business Plans

With a new year comes the need to refresh and renew and what better place to start than with a business plan. A good business plan is the cornerstone of every small business. It reminds you of your goals and intentions throughout the year and keeps you on track to achieve them. The key to keeping your business plan relevant is to review it often and reconsider your strategy to suit it. After all, you may find that while you were building your business your market or customers have changed. Here are four things to consider when reviewing your business plan: 

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7 Ways To Prepare Your Business For The New Year

It is officially the festive season and a time when most of us start to slow down and take some time for ourselves. Now is also the perfect time to start preparing our businesses for the new year. I don’t mean that you have to work every minute of Christmas (we all deserve a break and a few days to put our feet up), but getting some of these smaller jobs out the way now will be worth it later on in the year. 

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