A common problem, more so with small businesses, is that the owner is often spending too much time ‘in’ the business rather than ‘on’ the business. This has a significant impact on the long term growth of the company.
Being too busy doing your ‘day job’ can prevent time being spent on important matters such as sales and marketing, which clearly need the attention to help grow the business. As a photographer, you are naturally inclined to focus on the ‘day job’ and why wouldn’t you?
…you are like an iceberg – they see the person with a camera in hand, stationary or fluidly moving around an event or location. They don’t see the majority of your time spent in front of a computer…
To the outside world you are like an iceberg – they see the person with a camera in hand, stationary or fluidly moving around an event or location. They don’t see the majority of your time spent in front of a computer, editing down the thousands of images to the best selection and then the careful touching-up process to ensure the best-printed results. Very easy to be busy, given the amount of material one has to work with.
So what is most important?
If you have a good grasp and understanding of marketing or advertising, there is one word that has dominated debate for the last few years: CONTENT. It continues to dominate because the advance of digital communication means that there are now a multitude of ways and times to reach the consumer. This demands myriad forms of content and stories to tie it all together and should reflect your marketing output.
Luckily, as a photographer, your very output is content. Photographs, images, videos are content to be shared, discussed and pored over. You have the means by which to communicate your business and skills ready to go. So how best to do this?
Whether you’re a photographer or a hair stylist, we all have to deal with client meetings. For many of us, this can be an uncomfortable and nerve-racking thought, especially if we are new to the industry, particularly young or simply a bit introverted. So I’ve come up with ten quick tips so you can give great client meetings with confidence. Let’s go!
Setting objectives might not be top of the agenda for a photographer, but the reality of making a business work demands consistent and thought-through planning. In amongst the years studying and practising the finer points of photography, the now-second nature elements of setting up a shot, getting the best light and selecting the right exposure do not differ a great deal from getting the fundamental business objectives in place.
Once learned, these foundations of good business practice will ensure a much smoother passage in the long run and enable your creative business to operate free of a bureaucratic straight jacket.
There are many advantages of having your own domain name, ranging from improving your credibility to boosting your SEO. Here are just a few reasons why you should definitely get your own personalised domain name. Let’s go!