The Internet is growing all the time. In 2013 Google produced a publication explaining the steps it took to decide where websites appeared in the search results. At that time it said that the web was made up of “over 30 trillion individual pages”. Last year in November 2017 there were roughly 130 trillion pages. That’s an increase of over 300 per cent in just four years.
The first page of Google’s search results only holds ten spots and in recent years it has become increasingly hard to achieve one of those coveted places. The only way to do it is by investing in search engine optimisation. To help you get your process on track we have compiled a list of SEO tips and tricks.
This article is written and provided by Freddie Tubbs. Freddie Tubbs is an email marketing professional at Australian Help. He is writing Academized study blog and is a guest writer at the Atlantic and Bigassignments blog. We’re thrilled to share his email marketing advice for photography business. Thank you for sharing your insights and knowledge with us!
Running a photography business is hard work. On top of being a photographer, you’re also a website operator, a manager, an accountant, a customer service advisor, a social media manager and, of course, a marketer.
If you’re trying to get your business out there in front of the masses to secure sales, you may have heard of email marketing, but how often do you use it to promote your business and connect with your customers?
Today, we’re going to explore seven key ways you can use email marketing to your advantage, helping you to promote your photography business effortlessly.
To grow your business you need to increase its visibility to not only get in front of potential customers but also stand out from your competition. There are many ways to do this, both online and offline. The most common (and easiest) method is to use search engine optimisation.
Creating a successful email marketing strategy and campaign takes a lot of time and effort. You’ve had to think of ideas, do some research and put in time to craft well-thought-out email campaigns. But how many times do you take a step back and review its performance? Let’s be honest, probably not that often.
Without reviewing your email strategy and campaign you don’t know if your strategy is still fitting its purpose or if it’s actually working for your business. For example, your business might have launched a new service that has a completely different target market. Does your strategy include them too?
Here are several areas to focus your efforts:
2018 is a momentous year in most respects, including the use of social media to capture just about everything that is vitally important and completely irrelevant. As a sales and marketing channel for small businesses, social media presents a great opportunity to make small seem BIG. And to piggyback news and events in ways that were not possible before it came along.