This article is written and provided by Freddie Tubbs. Freddie Tubbs is an email marketing professional at Australian Help. He is writing Academized study blog and is a guest writer at the Atlantic and Bigassignments blog. We’re thrilled to share his email marketing advice for photography business. Thank you for sharing your insights and knowledge with us!
Running a photography business is hard work. On top of being a photographer, you’re also a website operator, a manager, an accountant, a customer service advisor, a social media manager and, of course, a marketer.
If you’re trying to get your business out there in front of the masses to secure sales, you may have heard of email marketing, but how often do you use it to promote your business and connect with your customers?
Today, we’re going to explore seven key ways you can use email marketing to your advantage, helping you to promote your photography business effortlessly.
To grow your business you need to increase its visibility to not only get in front of potential customers but also stand out from your competition. There are many ways to do this, both online and offline. The most common (and easiest) method is to use search engine optimisation.
Creating a successful email marketing strategy and campaign takes a lot of time and effort. You’ve had to think of ideas, do some research and put in time to craft well-thought-out email campaigns. But how many times do you take a step back and review its performance? Let’s be honest, probably not that often.
Without reviewing your email strategy and campaign you don’t know if your strategy is still fitting its purpose or if it’s actually working for your business. For example, your business might have launched a new service that has a completely different target market. Does your strategy include them too?
Here are several areas to focus your efforts:
2018 is a momentous year in most respects, including the use of social media to capture just about everything that is vitally important and completely irrelevant. As a sales and marketing channel for small businesses, social media presents a great opportunity to make small seem BIG. And to piggyback news and events in ways that were not possible before it came along.
Website wins. We all could do with knowing how to get up the Google rankings and how to improve our online enquiries or sales, right? Visitor standards are pretty unforgiving when it comes to how long they give your site before deciding whether to stay or go; ‘dwell time’. The smallest delay or slightly unresponsive button can lead to losing that visitor for good. They demand perfection. They want a fluid experience when they are researching for a specific product or service.