News & Stuff | Photography and Business Blog | Theimagefile

content

Social media in 2018

2018 is a momentous year in most respects, including the use of social media to capture just about everything that is vitally important and completely irrelevant. As a sales and marketing channel for small businesses, social media presents a great opportunity to make small seem BIG. And to piggyback news and events in ways that were not possible before it came along.

(more…)

Website wins

Website wins. We all could do with knowing how to get up the Google rankings and how to improve our online enquiries or sales, right? Visitor standards are pretty unforgiving when it comes to how long they give your site before deciding whether to stay or go; ‘dwell time’. The smallest delay or slightly unresponsive button can lead to losing that visitor for good. They demand perfection. They want a fluid experience when they are researching for a specific product or service.

(more…)

The Routines Used By Successful Business Owners

To an outsider, there are certain aspects of your business that are highly visible – the blog posts, web pages, products launches, social media updates etc. However, what about the behind-the-scenes side of things? What routines do other successful business owners use to keep the business growing at a healthy rate, as well as keeping on top of everything that needs to be done? 

(more…)

Photo trends

Photo trends change every year. The lists come out across all industries about what’s hot for the year ahead. Photography is no different. Right now, Kodak is the hottest property in the smartphone market but will this impact the serious photographer? Regardless, it is great to see a much-loved brand finding a contemporary platform to reinvent itself on.

(more…)

1 2 3