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The Importance of a Brand Audit

Think of your brand as a living, breathing thing. It has a personality and characteristics which are completely unique to itself. Over time, you can watch your brand grow and guide it to achieve its full potential. However, if your brand begins to deviate from that path, then your business could start to suffer. 

Your branding is fundamental to the success of your business. It defines your business’ identity and dictates your message to your customers. If your brand fails to respond to new factors, such as new products or an increase in customers, then it can cost you loyal clients or potentially prevent you finding new ones. 

A brand audit can prevent this deterioration by analysing your current position and content and providing new insights for you to work with in the future. 

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How To Get The Quintessential Instagram Feed

how-to-get-the-quintessential-instagram-feed-pinterest

Instagram is currently the fastest growing social media platform. It was started as a simple photo sharing app but has now grown to support a community of over 300 million brands and consumers. Pretty ridiculous right? For business owners, bloggers and creatives it’s one of the best and easiest ways of engaging with followers. Through likes, follows and comments an active audience isn’t far away. 

Since Instagram is solely based on visual content, it’s important to have a professional and branded feed. We’re all drawn to those accounts that have seamless, beautiful images that are completely engaging yet have a consistent feel throughout. But how do you get that quintessential Instagram look yourself? Here are a few tips and tricks to help you get started. 

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5 Quick SEO Tips To Boost Your Business!

5 Quick SEO Tips

It’s almost the weekend and I know that we’re all very busy with everything that summer has to offer. For this reason, I thought I’d do a really short blog post just covering 5 quick tips to help you boost your search engine optimisation and therefore help grow your business. You never know, you might be able to get a couple done over the weekend!

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Marketing output

Marketing Output

If you have a good grasp and understanding of marketing or advertising, there is one word that has dominated debate for the last few years: CONTENT. It continues to dominate because the advance of digital communication means that there are now a multitude of ways and times to reach the consumer. This demands myriad forms of content and stories to tie it all together and should reflect your marketing output.

Luckily, as a photographer, your very output is content. Photographs, images, videos are content to be shared, discussed and pored over. You have the means by which to communicate your business and skills ready to go. So how best to do this?

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