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Brand Audit: SEO

We’re back with the sixth part of our brand audit series! Once you have audited your site’s content and functionality, the next step is to review your search engine optimisation. In this part, our aim is to edit, check and clean up any SEO that you have done in the past so that it is working for your business today. 

As we talked about off-site SEO the other week (what you and others do away from your site to boost your optimisation) this post is going to focus on tidying up your on-site SEO. 

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A Guide To Off-Site SEO

Off-site search engine optimisation isn’t just about links. There’s more to it than that. As online business owners, we tend to focus our efforts solely on on-site SEO, but we shouldn’t stop there. To a large extent, the things that now matter most to Google happen away from your website. 

Search engine optimisation can seem a daunting prospect, especially when you’re not sure where to start or the best way to approach the search engines. However, if you can develop a basic understanding of off-site optimisation then you’ll already be on the road to off-site SEO success. 

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The Importance of a Brand Audit

Think of your brand as a living, breathing thing. It has a personality and characteristics which are completely unique to itself. Over time, you can watch your brand grow and guide it to achieve its full potential. However, if your brand begins to deviate from that path, then your business could start to suffer. 

Your branding is fundamental to the success of your business. It defines your business’ identity and dictates your message to your customers. If your brand fails to respond to new factors, such as new products or an increase in customers, then it can cost you loyal clients or potentially prevent you finding new ones. 

A brand audit can prevent this deterioration by analysing your current position and content and providing new insights for you to work with in the future. 

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How To Get The Quintessential Instagram Feed

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Instagram is currently the fastest growing social media platform. It was started as a simple photo sharing app but has now grown to support a community of over 300 million brands and consumers. Pretty ridiculous right? For business owners, bloggers and creatives it’s one of the best and easiest ways of engaging with followers. Through likes, follows and comments an active audience isn’t far away. 

Since Instagram is solely based on visual content, it’s important to have a professional and branded feed. We’re all drawn to those accounts that have seamless, beautiful images that are completely engaging yet have a consistent feel throughout. But how do you get that quintessential Instagram look yourself? Here are a few tips and tricks to help you get started. 

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