Pricing
Posted on August 14, 2017 by under
Tweet Pricing is one of the marketing 4 Ps which we have covered before. If you can find a way to deliver your service or products cheaper than everyone else and not compromise on quality, you are on to a winner. Providing, of course, you can market this properly. This is the age-old conundrum of […]
Discounting
Posted on August 29, 2016 by under
Tweet Discounting, ah, good old discounting! On the face of it, such a simple concept but it is amazing how poorly it can be used. And what a negative knock-on effect this has on your business. Discounting done right is powerful. The respect for your way of doing business will grow and word will spread. […]
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