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Business Review: Networking

Networking is often associated with the corporate world and tends to conjure up an image of high-flyers in business suits trying to move up the ranks and rub shoulders with other influential members of the industry. However, networking is an area that should be used by anyone with a business, including the self-employed small business owner. 

If you’ve already been networking this past year then this post might give you a few ideas of other areas that you could look into, but for those who have never considered networking a part of their business strategy, here is where to start. 

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Business Review: Business Plans

With a new year comes the need to refresh and renew and what better place to start than with a business plan. A good business plan is the cornerstone of every small business. It reminds you of your goals and intentions throughout the year and keeps you on track to achieve them. The key to keeping your business plan relevant is to review it often and reconsider your strategy to suit it. After all, you may find that while you were building your business your market or customers have changed. Here are four things to consider when reviewing your business plan: 

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Sales Plan

In tandem with your marketing plan, sales plans should ideally go in hand-in-hand as much as possible. One should support the other and vice-a-versa to present a coherent path for yourself and all customers to follow. This applies to your individual photography products right through to attracting corporate customers or large-scale, long-term projects.

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3 Steps To Passively Attract Customers

How does “passively attracting customers” sound? Pretty great, right? Well, we have three easy ways for you to passively attract customers to your website just be using SEO. 

At times, search engine optimisation can sound complicated, overwhelming and a little technical. But it really doesn’t have to be. The reality is that SEO is easy and a profitable way of passively attracting new clients. 

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