Unfortunately, negative reviews happen to us all, and seeing a customer say bad (and often hurtful) things about your business can really sting. We all work hard to make our businesses the best they can be so the idea of a customer disliking what you have to offer can be painful and difficult to deal with. However, I’m going to show you how negative reviews don’t have to be so bad after all and that there is in fact a silver lining to every cloud. Let’s go!
Think of the last time you bought a product or booked a service online. Where did your search start? If you’re like most potential customers, probably with a little bit of research followed by a good look at some customer reviews. Why? Because reviews are personal and real. They are not published by the company selling the product or offering the service, they are not written by a professional or exaggerated with marketing lingo in any way. They are written by people just like you. For this reason, we tend to trust customer testimonials more than anything else. They’re also great for your search engine optimisation, so how do you get your customers to review your business?
Being the heart and inspiration for your business, whether it’s a one-man band, a small company of three or medium-sized business with four regional stores is critical to making the business a success. There are one or two people who provide the drive and passion for making it all work and the reason it started in the first place and the company’s success is down that person(s), and the effect this has on everyone who comes into contact with the business, whether employees, partners or customers is vital. Think Richard Branson at Virgin, albeit on a smaller scale.
As business owner, you are there to inspire and enthuse, educate and inform.
This doesn’t mean you have to try and do everything, or that you are the only solution to every problem that comes up. As a business owner, you are there to inspire and enthuse, educate and inform. You are also there to make mistakes and show a capability to improve the business as a result.
The browser title appears at the very top of the browser window. It is the most important words for indexing your website page by the search engines, even though it is not displayed on the page. The search engines see this sentence and display it as the title link in the search results page (the bit that links to your site) just above the meta description.