GDPR: How To Manage Existing Email Subscribers
GDPR (also known as EU General Data Protection Regulation) is considered one of the most important changes to data privacy regulation in the last 20 years and it comes into practice on 25 May 2018. That means we haven’t got long to get our acts together. So, today we are going to cover everything you need […]
Freelancing
Freelancing is becoming more and more popular. The likelihood is that we, as photographers, do our fair share of freelancing. But do we rely on other freelancers to enhance our business, freeing up our time to spend on business-critical matters? The UK economy and alternative working hours and locations for office-bound staff are evolving rapidly. […]
Newsletters
Newsletters drop into my inbox far too frequently. Many go unread, but there are few which I always read – either right away, or I store in a safe place for reading later. The word on the marketing street for the last few years has been content, content and more content. This is a catch-all […]
Managing Data
Managing data may not sound important to a photographer, but if you are serious about growing your business, then it is a key part of doing just that. In this day and age, we have no excuse not to understand how our customers are shopping and where we might find them. There is so much […]
Shopping cart
Maximising the shopping cart is one element many people fail to work on and as such, miss out on crucial revenues. You have worked incredibly hard to get customers visiting your site and they are engaging with you. They start selecting items in their virtual shopping cart but they have not gone through with their purchase. They […]