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The Art Of Discounting

Posted on January 11, 2018 by Elsa under Business, Sales and Marketing, Seasonal Marketing Ideas

Tweet In some ways, discounting is a pricing concept but really, it’s a marketing concept too. When thinking about using discounts, consider how this discount compares to other promotional marketing strategies that you could implement, for example; promoting products and services on your blog and social media accounts or offering a free gift with purchases […]


Posted on July 17, 2017 by Rich under Business, Sales and Marketing

Tweet Discounting is an age-old problem for photographers chasing business, keen to keep busy. It is important to be clear on the distinction here. A discounted service is different to offering discounts on particular products for limited amounts of time. Offering a discounted service below that of your nearest competition, as a business strategy, will […]


Posted on August 29, 2016 by Rich under Business, Sales and Marketing

Tweet Discounting, ah, good old discounting! On the face of it, such a simple concept but it is amazing how poorly it can be used. And what a negative knock-on effect this has on your business. Discounting done right is powerful. The respect for your way of doing business will grow and word will spread. […]

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