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Building your community

Posted on April 24, 2017 by Rich under Business, Sales and Marketing

Tweet Building your community and learning how to localise your business when you start, is one of the fundamental aspects of being a successful photographer. Every photographer has to be able to market themselves locally and partner with other local businesses. This will enable you to build a community both on and offline. One feeds […]

Marketing: PR and editorial

Posted on October 13, 2014 by Rich under Business, Sales and Marketing

Tweet Gaining positive editorial coverage is the holy grail of PR – it’s both free and sometimes unsolicited, an unbiased review which has a guaranteed readership you are unlikely to reach without plenty of effort and time. In two words, free advertising. Starting out and depending on your market, local media titles are your best […]

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