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email Marketing

7 Ways Email Marketing Can Bring Success To Your Photography Business

This article is written and provided by Freddie Tubbs. Freddie Tubbs is an email marketing professional at Australian Help. He is writing Academized study blog and is a guest writer at the Atlantic and Bigassignments blog. We’re thrilled to share his email marketing advice for photography business. Thank you for sharing your insights and knowledge with us! 


Running a photography business is hard work. On top of being a photographer, you’re also a website operator, a manager, an accountant, a customer service advisor, a social media manager and, of course, a marketer.

If you’re trying to get your business out there in front of the masses to secure sales, you may have heard of email marketing, but how often do you use it to promote your business and connect with your customers?

Today, we’re going to explore seven key ways you can use email marketing to your advantage, helping you to promote your photography business effortlessly.

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Brand Audit: Email Marketing

You may think that email marketing isn’t important enough to have its own part in the audit, but it in fact, has several facets that need to be addressed. Since the audit’s aim is to help you focus on your current situation and how you can improve and streamline it, we wanted to focus on programs you could use in email marketing, emails you could be sending to clients, how to set up a schedule that works for you as well as the next steps to take. 

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The Importance of a Brand Audit

Think of your brand as a living, breathing thing. It has a personality and characteristics which are completely unique to itself. Over time, you can watch your brand grow and guide it to achieve its full potential. However, if your brand begins to deviate from that path, then your business could start to suffer. 

Your branding is fundamental to the success of your business. It defines your business’ identity and dictates your message to your customers. If your brand fails to respond to new factors, such as new products or an increase in customers, then it can cost you loyal clients or potentially prevent you finding new ones. 

A brand audit can prevent this deterioration by analysing your current position and content and providing new insights for you to work with in the future. 

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Managing data

managing data

Managing data is hugely important nowadays. The onset of the Internet and digital infrastructure has brought with it the ability to gather all sorts of information. Whether you want it or not. You will be glad to hear that you can benefit from this. It can help grow your business, and not in a stalker, weird kind of way.

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