Facebook is one of the biggest and most popular social media networks, boasting over one billion active users. Thousands of businesses use Facebook to not only build and grow their client following, but to also promote and advertise their business. One of the most popular ways is through Facebook advertising. There are lots of opinions on how to get Facebook advertising to work the best for you, however we are only going to focus on the main tried and tested tips.
Before we start with the tips and tricks of Facebook advertising we wanted to cover the basics of how Facebook advertising actually works. At this current time (September 2016) Facebook advertising works through a “bidding” process. Basically when you choose to run an advert through Facebook you set a budget for that advert, which is the total amount you want to spend e.g. £50. Once you’ve set your total amount you then choose a bid – the amount you’re willing to pay to have customers see your advert and click on it or take some other action.
You also have the option of setting either a daily or lifetime budget for the advertising. This is so that it’s easy to stay within your budget. If you want to pay a certain amount per day e.g. £5 then you select the “Per Day” option in the Budget section. Facebook will never exceed this amount and the daily budget will reset each day at midnight. On the other hand you can also select a lifetime budget which continues until either your budget amount runs out or your advert end date arrives.
Now that we have those basics covered, let’s check out the tips!