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Social media: Voice and identity

Perhaps the greatest element of social media for business is the ability to have conversations with your potential customer and other businesses. Much like a physical store, although you can’t really leave your shop when its open! Establishing your voice goes hand-in-hand with your identity online, and it’s important to understand you may not get this right the first time, or even tenth time of trying. it’s a learning curve you will go through.

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Social Media: Taming The Beast

To say that social media for photographers is not important is like saying we have no need for cars. Some may argue vociferously with that comparison but as with the advent of the car, humanity has gone through another major technological advancement in the last ten years. This means that the digital environment is now the background, foreground and every other ground in between. The minute the majority of us stop checking our personal devices every other five minutes, wherever we are, will be the time to denounce this. Unfortunately, or fortunately, this is not going to happen anytime soon. (more…)

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