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How To Make Email Marketing Work For Every Business

how to make email marketing work for every business

Email marketing is a fantastic tool for every business, however many companies view building an email list as a waste of time because “it won’t work for their business” or because they “don’t know what to send to their clients”. In my opinion, an email list is never a waste of time no matter which industry you specialise in. So here is a guide to making email marketing work for you!


How Can You Automate More Of Your Business?

how can you automate more of your business

As a small business owner and creative entrepreneur your priority is to spend time on the things that bring you the highest return on investment. You could choose to delegate some of the more time-consuming tasks, however many people feel uncomfortable passing over control of certain tasks. If this is the case for you, then you could consider automating as many admin processes as possible.


How To Create A Consistent Style For Your Website

How To Create A Consistent Style For Your Website

For many small businesses, especially those based solely online, a website is the main port of call. For this reason it’s vital that your website is screaming the right message and showing a consistent overall style. This means that the layout, navigation menu, colour scheme, fonts, logo and copy are all aligned. Here’s what to look for when considering the style of your website. Let’s go!


4 Things To Consider When Clients Think You’re Too Expensive

4 things to consider when clients think you're too expensive

If you’ve worked within the photographic industry for a number of years, you will most likely have heard the objection ‘you’re too expensive’ at some point in time. Your first reaction may be to feel offended or to rush into justifying your fees, however sometimes clients have a valid reason for thinking this way – mainly because of preconceived notions about the industry and the value of your services. Before you go off in a huff or rush to find a defence, take some time to uncover why your clients feel and think that you are too expensive.

The first thing to realise is that price is considered a reflection of value. Clients consider your fees a ‘great price’ when the value is higher than the price, however it’s considered ‘overpriced’ when the price outweighs the potential value. Getting the delicate art of price/value balanced can take quite a while, but the main thing to be aware of is that clients can go to Google and find twenty photographers that are cheaper alternatives so if you are charging a premium rate you have to be offering a premium service.

However, you should never lower your rates just because you hear ‘you’re too expensive’. If you offer a lower discounted fee just because someone makes a comment, they will automatically believe that they can negotiate a discounted rate by pushing you harder. This is why it’s important to take the time to find out the real reason why your potential clients are apprehensive towards your prices.


How To Get Stuff Done When You Feel Totally Unmotivated

Many of you in business can probably relate to this. When you first started your business you were probably pleasantly surprised that getting clients and finding work – the things that stab fear into the heart of most entrepreneurs – weren’t that difficult. Instead, the admin side of running your own company became the bane of your existence. This is for one very simple reason – it’s actually really hard to find the motivation to do the work we’ve been given. This probably sounds ridiculous but believe me it’s a common problem. So here are some tips that can drastically increase your productivity, motivation and will to get pretty much everything done. Let’s go!


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