As we mentioned in our last blog post, Mother’s Day is only three weeks away. This means preparing our businesses for a boost in sales and bookings and a new Mother’s Day page set to check out!
The new Mother’s Day page set is completely customisable so you can alter it to suit your business and customer needs. It’s absolutely fine for you to use the images displayed in the example page set however we suggest you do change them to show your own work. This will give your customers a great example of what they are investing in and also show an clear representation of your style.
We’ve given three offer ideas to help you get started which include; Mums Are Great, Mummy & Me and Mums To Be. These are designed to give you some inspiration that you can then apply to your own business specialities.
It’s incredibly easy to install the Mother’s Day page sets, so check it out now and get those offers out there to your customer base. It’s never too early to start selling!
How are you approaching Mother’s Day for your business?
As mentioned in a our blog goals for 2016 post, great content is king. However, regardless of how long you’ve been blogging, sometimes it’s just hard to think of something to write about. So I’m coming to the rescue with twenty-three blog post ideas just for photographers.
Regardless of how long you’ve worked within the photographic industry I’m assuming you’ve experienced what is commonly known as a ‘creative block’. One minute you’re working at full speed ahead, and the next you’re staring at a blank wall wondering if you’ll ever have a worthwhile idea again. Don’t worry it happens to the best of them, especially after an extended break like Christmas.
However if you’re working within the creative industry, like a photographer, it can be a stomach-churning moment and throw up various concerns. Does this mean you’ll miss your deadlines? Will this ‘mind blank’ cause loss of income? Before you start having a crisis, just stop and breathe, because being able to move past a creative block is actually quite easy.
When you’ve worked within an industry for a significant amount of time you tend to know the ins and outs of your business, the correct terminology to use and the reasons behind each of your processes. However, when you work with new clients it’s easy to forget that your industry is completely foreign and unfamiliar to them. This is can often lead to confusion and frustration on both ends and can really hinder your ability to create solid and organic client relationships.
You can easily avoid these dilemmas by spending a little extra time educating your clients before and during your working relationship. As Paul Jarvis said – “Amateurs get frustrated with clients. Professionals educate them”.
One of the best parts of running your own business is that you get to set yourself office hours. This is great as it means you can knuckle down when it works for you rather than forcing yourself to concentrate just because you’re in a 9-5 job. However it also means that it’s very easy to fall into the habit of working when you have to and only when you have to, or never actually stopping work because you are always there. Neither are best practice – so here’s an overview of why you should set yourself work hours and the best ways to stick to them. Let’s go!