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Marketing for photographers

Why Did My Pants Cost £45?

Why did my pants cost £45

This is what happened – I was buying pants and it cost me £45. The underwear itself actually came to £10 however I, like many others out there, got sucked into the loyalty scheme/free shipping offer. The offer said that orders over £40 had free shipping, so what did I do? I bought more than I needed, spent £35 more than I intended and “saved” the grand total of £4.99.

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Outsourcing

Outsourcing

Outsourcing, when done correctly, is a very effective way of improving productivity, freeing up valuable time and improving the look and feel of the business. Many photographers operate alone and do not have the scale to enable one to employ someone full or indeed, part time. Employing staff brings many headaches and risks – national insurance, recruitment agency fees, sick pay, holidays and unforeseen factors from their personal lives. Outsourcing therefore becomes an extremely viable option.

Outsourcing skilled tasks to experts in their particular field can help grow your business and the benefits are many.

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Social media, the rules of engagement!

In conflict, straightforward actions generally lead to engagement, surprising actions generally lead to victory. – Sun Tzu

Ok, so the above quote is all about war and we’re hardly at war here but the lesson rings true. If we simply go through the motions and deliver the same products and promotions as everyone else, we will move at the same pace. If we can be creative, try to produce some smart content based on how we see ourselves and what our product or service can deliver, then we stand more chance of gaining traction with customers. A surprised person is more likely to change their action of just browsing and actually make a purchase or an enquiry.

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