Print versus digital is a common dilemma faced by the most people marketing their business. Everyone seems to be chasing their tails trying to evaluate how it all fits together when technology moves so fast. Faster broadband speeds means we’re often looking at a tablet whilst the TV is on, screens competing for our attention. All the while, we pine for simpler, longer periods of time with the paper or a magazine, or even a book.
The question we must ask of our potential customer is,
‘Where do you look when you are considering buying a photographer’s services, personally or on behalf of your company?’
Building an effective social media campaign can be, well quite tricky to say the least.
“You can’t win anything with kids” – Alan Hansen
It’s a common perception that the younger generation are savvier when it comes to social media and how best to use it. Mr Hansen was notoriously proven wrong with the above statement but his perception, based on years of experience in the game, was not entirely unsound.
As most of us know, organic search engine optimisation (or SEO) is one of the most popular and important ways of boosting your business visibility. SEO by definition is;
“a set of rules that should be followed by website or blog owners in order to optimise their websites for search engines and thus improve their search engine rankings”.
Why is SEO so important?
Due to today’s competitive market SEO has never been more vital in expanding your business and increasing your sales. Great SEO is essential as:
- The majority of people using a search engine are more likely to choose from the top ten suggestions on the first results page. So in order to gain visitors to your website and customers to your business you need to rank as high as possible.
- Good SEO practices also improve the experience and usability of your website.
- People trust search engines so having a presence on the first page raises the opinion of your business.
- Generally, people who find a website by searching in a search engine are more likely to promote it on Facebook, Twitter, Google+ and other social media channels. So, SEO is also good for socially promoting your business.
- SEO can put you ahead of your competition! Businesses ranked higher by the search engines are visited by more potential customers and potentially making more sales.
Marketing bods have been falling over themselves to find the answer to this modern communication matrix, how does one treat content versus advertising. Advertising works in some places, but not others. Content marketing (done well) looks all fine and sexy, consumers supposedly hooked to the storyline and keen to loosen their spending belts as a result.
The reality is that the 24/7 market that digital has enabled makes the world of attracting your consumer a more complex task, ensuring you will have to run twice as fast to reach the same point a few years ago. Part of this is because the market is far more crowded, faster broadband speeds giving everyone a platform to do business on their own terms.
Why are we telling you this? Something you probably already suspect or know? Because its important to understand the complexity, to reach the conclusion of simplicity. We’ve touched on this before: simple communication, in whatever form, is the safest and easiest route for any business. Apple is the premium example. This is content marketing and advertising in one hit. Immediately you’re following a narrative based on you and me, and the potential we have of shooting amazing pictures in our own backyard.
Here at theimagefile we love seeing the wonderful work our customers create and hearing how their businesses are booming. Today we wanted to showcase a beautiful website created by our Website Design team in collaboration with lifestyle and portrait photographer Diana Steer. In our opinion this website ticks pretty much every box when it comes to perfect design and brilliant marketing.