Christmas is coming. Am I mad? It’s only April. Christmas and other seasonal events do come around so quickly. Easter. Wedding anniversaries of clients. Birthday’s, etc. Why does there never seem to be enough time to effectively take advantage of these prime periods? It’s down to our planning, or lack of it, in most instances.
Mother’s Day is only a couple of weeks away. This means preparing your business for a boost in sales and bookings, not to mention a new Mother’s Day page set to download!
The new Mother’s Day page set is completely customisable so you can alter it as you see fit. Perhaps to suit your customer needs better and to meet your business requirements more accurately? It’s absolutely fine for you to use the images displayed on the example page set however, we suggest that you change them to show your own work. This will give a better example of your unique style and show clients exactly what they are investing in.
We’ve given four offer ideas to inspire you (not all shown below). These include; Our Mum, Mum-To-Be, New Mum and Mummy and Me. We’ve included a few examples below!
Creating a successful email marketing strategy and campaign takes a lot of time and effort. You’ve had to think of ideas, do some research and put in time to craft well-thought-out email campaigns. But how many times do you take a step back and review its performance? Let’s be honest, probably not that often.
Without reviewing your email strategy and campaign you don’t know if your strategy is still fitting its purpose or if it’s actually working for your business. For example, your business might have launched a new service that has a completely different target market. Does your strategy include them too?
Here are several areas to focus your efforts:
Valentine’s Day is only a few weeks away so it’s time to get promoting. We’ve created some Valentine’s Day page sets to give you some inspiration for what you could be offering your clients. You can easily download the Valentine’s Day page set into your website here. This is a really great tool for boosting sales, especially at this quieter time of year, and for increasing search engine optimisation. We have created an engagement session, boudoir session and pet session offer as an example, however, you can customise that images and text to better suit your business and customer base.
Networking is often associated with the corporate world and tends to conjure up an image of high-flyers in business suits trying to move up the ranks and rub shoulders with other influential members of the industry. However, networking is an area that should be used by anyone with a business, including the self-employed small business owner.
If you’ve already been networking this past year then this post might give you a few ideas of other areas that you could look into, but for those who have never considered networking a part of their business strategy, here is where to start.