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12 Ways To Ensure You’re Successful On Black Friday

12 ways to ensure you are successful on black friday

Black Friday and Cyber Monday are tremendous opportunities for your business to make money. According to TechRadar, Black Friday 2015 is projected to be the biggest day of spending on the Internet – EVER. Running a successful Black Friday and Cyber Monday campaign can be overwhelming and stressful. So here are twelve ways to ensure that your business prospers during the Christmas break.

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6 Ways To Keep Visitors On Your Site For Longer

6 ways to keep visitors on your site for longer

If you want to be successful over the Christmas period it’s vital that your website screams ‘stay here’. The longer a visitor stays on your site the more likely they are to book your services or purchase your products, not to mention the benefits to your search engine optimisation. So here are six tips to stop your visitors moving on to other businesses!

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Christmas Page Sets!

Much like last year we’ve created some Christmas inspired page sets, showing a selection of Christmas offers, that you can easily download and display on your website. We have made some adjustments to the design so it is even more customisable by you. Also, you can now use the images displayed in the page sets if you wish however, we would of course recommend that you replace them with your own photographs as this would be a better representation of your work and individual style.

Christmas offer 3

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How To Make Your Christmas Gift Guides Stand Out

How to make your christmas gift guide stand out - pinterest

For those of you who don’t know, a ‘gift guide’ is basically a guide or list designed to help your customers choose great products from your business. You may well have seen them produced by companies such as John Lewis, Amazon or small independent gift shops.

You may be thinking, why should I bother creating a Christmas gift guide? Well gift guides have become an increasingly popular marketing tool for both small and big businesses. Gift guides are a smart tool to use during the Christmas period as not only do they make product purchasing easier for clients, but also gives a personalised experience to customers. So here are a few tips to making your Christmas gift guide stand out!

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Marketing Your Business On A Small Budget

Marketing your business on a small budget

Marketing your business on a small budget is one of the challenges many photographers face, some don’t know where to start, others simply don’t bother even to get started. When you first dreamed of running your own photographic business there may have been initial thoughts of instant success and rapid expansion, solving the world’s image shortages and photographic retail shortfalls. Your marketing would saturate all channels and everyone would know who you were!

The day-to-day of running a small business is vastly different and the marketing is limited by your potential output and geographic reach. Many photographic businesses are run by individuals.

Time is at a premium and you need to achieve a lot of exposure within time and budgetary constraints.

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