Freelancing is becoming more and more popular. The likelihood is that we, as photographers, do our fair share of freelancing. But do we rely on other freelancers to enhance our business, freeing up our time to spend on business-critical matters? The UK economy and alternative working hours and locations for office-bound staff are evolving rapidly. A large number of options now exist for consultants of all shapes and sizes to put themselves out there to small and large companies for very flexible terms.
Newsletters drop into my inbox far too frequently. Many go unread, but there are few which I always read – either right away, or I store in a safe place for reading later. The word on the marketing street for the last few years has been content, content and more content. This is a catch-all term for the marketing collateral. The focus on producing the right content has been good at missing the real point which is all about engaging your customers to encourage them to spend their money.
Pricing is one of the marketing 4 Ps which we have covered before. If you can find a way to deliver your service or products cheaper than everyone else and not compromise on quality, you are on to a winner. Providing, of course, you can market this properly. This is the age-old conundrum of business and it is so competitive in every walk of life.
Website wins. We all could do with knowing how to get up the Google rankings and how to improve our online enquiries or sales, right? Visitor standards are pretty unforgiving when it comes to how long they give your site before deciding whether to stay or go; ‘dwell time’. The smallest delay or slightly unresponsive button can lead to losing that visitor for good. They demand perfection. They want a fluid experience when they are researching for a specific product or service.
It’s not many weeks until it’s time to head back to school so now is the time to put your business at the forefront of your customer’s mind. If you take the time and make the effort to come up with a creative promotional strategy you can:
- Promote and get your business in front of potential customers.
- Drive traffic to your website.
- Convert visitors into actual buyers.
- Strengthen your relationship with current customers.
To help maximise your sales opportunities here are three back to school marketing tips to help make your business stand out and convince customers to stop and shop!