Newsletters
Newsletters drop into my inbox far too frequently. Many go unread, but there are few which I always read – either right away, or I store in a safe place for reading later. The word on the marketing street for the last few years has been content, content and more content. This is a catch-all […]
Selling online
Selling online can no longer be ignored. The relentless march of the Internet continues unabated and digital methods have disrupted virtually every industry and market. The online path to selling your photography and services is no different. Basic rules still apply and the checklist of how to represent yourself remains true. Fundamentally you won’t survive […]
Discounting
Discounting, ah, good old discounting! On the face of it, such a simple concept but it is amazing how poorly it can be used. And what a negative knock-on effect this has on your business. Discounting done right is powerful. The respect for your way of doing business will grow and word will spread. It […]