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Sales promotions!

Sales-Promotion

Sales promotions – using time and excitement!

We’ve talked plenty about relationships and the benefits of long-term building but what about the street market skills, the flashy sales tactics and short-term wonder? This is just as important to your sales strategy in terms of revenue and it will sometimes lead to strong, long-term clients. The important thing here is recognise those customers needing a quick-fix and those that need more attention to a more established problem or need. It’s easier said than done though.

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Focus On…Lucy Williams!

Focus_on lucy Williams

Lucy Williams is the hugely talented photographer behind My Heart Skipped, specialising in weddings photography, couples, child and dating portraits as well as interiors and spaces. Known for her fun-filled, natural and atmospheric images she is as vibrant and individual as the people she photographs. Enjoy…

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Outsourcing

Outsourcing

Outsourcing, when done correctly, is a very effective way of improving productivity, freeing up valuable time and improving the look and feel of the business. Many photographers operate alone and do not have the scale to enable one to employ someone full or indeed, part time. Employing staff brings many headaches and risks – national insurance, recruitment agency fees, sick pay, holidays and unforeseen factors from their personal lives. Outsourcing therefore becomes an extremely viable option.

Outsourcing skilled tasks to experts in their particular field can help grow your business and the benefits are many.

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Throwback Thursday – Customer Web Page

A customer web page provides a personalised, stylised entry point for customers to view their images. The page is based on a large, centred background image with a few lines of text. This page type can be used in a number of ways:

  • The page can link directly to customer images.
  • The page can prompt for a collection password.
  • It can be used as a library entry point prompting for a search term.
  • A corporate clients entry point prompting for a username and password for access to private commercial collections.
  • A link for customer uploads
  • A plain text and image page for general use.

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