Today we have a guest post from the fantastic company Cadremont who produce high-quality professional picture mounts for photographers and artists. Below they discuss why it is so important to use quality picture mounts in your creative business.
As professional artists and photographers, we create work not only for ourselves but for others to enjoy too. For our pieces to look at their very best the work doesn’t end with the final stroke of the brush, or when the photograph finally emerges from the photo lab. In order to achieve the best results, there are other considerations that need to be taken into account and one of those things is the choice of picture mounts that we use to give our work the professional edge.
The wedding photography industry has changed massively over the past 20 years, not only in terms of camera kit but also in photographic style. However, there is one way in which old-school methods still work – promotion and marketing. Most wedding photographers still get future bookings by attending wedding fairs and via word of mouth.
Baby milestone sessions are a great way of boosting your newborn photography business. Most of us will have heard of the Cake Smash session to celebrate baby’s first birthday, but what other milestone sessions could you offer?
When you’re running a business, you should always be thinking of ways to boost bookings, sales and income. The same applies when you’re running a photography business. Here are four ways that you can boost business, specifically for newborn photographers.
As a wedding photographer, you are in the lucky position that newly married couples want to keep their wedding pictures for many years to come and are therefore quite an easy audience to sell to.
As mentioned before, a large number of wedding photographers are choosing to sell to the couple in-person before putting the images online. This is a great opportunity to hone in on the emotion of the day and encourage those special product orders, for example, wedding albums, canvases and other wall art. Now you might ask, is it worth putting the images online after the in-person sale? And will it still produce sales? Of course! Once those special products have been ordered you can still boost sales through prints and download options. After all, the happy couple might want to add some additional copies as prints as well as that all-important social media download (every bride wants to show off the dress), not to mention keepsakes for parents and grandparents.
To really maximise sales it’s important to have a cut-off date on the images. For example, many wedding photographers tell clients that images will only be available for a number of weeks so that clients must purchase their desired images and can’t just view them online whenever they want forever.