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PR – essential for your business?

Posted on September 3, 2018 by Rich under Business, Partners, Sales and Marketing

Tweet PR is often overlooked with all sizes of business – big and small. The adage that all PR is good PR is not true! Like the rest of your business, proper planning can avert any horror stories and properly boost your profile and ultimately your sales.

Marketing: PR and editorial

Posted on October 13, 2014 by Rich under Business, Sales and Marketing

Tweet Gaining positive editorial coverage is the holy grail of PR – it’s both free and sometimes unsolicited, an unbiased review which has a guaranteed readership you are unlikely to reach without plenty of effort and time. In two words, free advertising. Starting out and depending on your market, local media titles are your best […]

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