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Brand Audit: Products

Posted on February 17, 2017 by Elsa under Business, Inspiration, Sales and Marketing

This section of the audit is focusing on the business side of your company. Having a mixture of services and products helps to diversify your business income as well as expenses. If you are like most small business owners then you launched with only one aspect (services), but that doesn’t mean you shouldn’t be developing […]

The Importance of a Brand Audit

Posted on January 12, 2017 by Elsa under Business, Photographers Websites, Sales and Marketing, Social Media and Blogging, Websites and SEO

Think of your brand as a living, breathing thing. It has a personality and characteristics which are completely unique to itself. Over time, you can watch your brand grow and guide it to achieve its full potential. However, if your brand begins to deviate from that path, then your business could start to suffer.  Your […]

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