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Business Review: Business Plans

Posted on January 5, 2018 by Elsa under Business, Sales and Marketing

Tweet With a new year comes the need to refresh and renew and what better place to start than with a business plan. A good business plan is the cornerstone of every small business. It reminds you of your goals and intentions throughout the year and keeps you on track to achieve them. The key […]

Sales Plan

Posted on November 20, 2017 by Rich under Business, Sales and Marketing

Tweet In tandem with your marketing plan, sales plans should ideally go in hand-in-hand as much as possible. One should support the other and vice-a-versa to present a coherent path for yourself and all customers to follow. This applies to your individual photography products right through to attracting corporate customers or large-scale, long-term projects.

Marketing Plan

Posted on November 6, 2017 by Rich under Business, Sales and Marketing

Tweet Creating a robust and well thought out marketing plan for 2018 will particularly relevant for all businesses. Especially photographers! 2018 will undoubtedly be very challenging. The number of photographers without a marketing plan is staggering. Think of yourself not as a photographer, but as a marketer of a photographic business. Everything you do should […]

Pricing

Posted on August 14, 2017 by Rich under Business, Sales and Marketing

Tweet Pricing is one of the marketing 4 Ps which we have covered before. If you can find a way to deliver your service or products cheaper than everyone else and not compromise on quality, you are on to a winner. Providing, of course, you can market this properly. This is the age-old conundrum of […]

The Main Reason To Display Your Prices

Posted on April 8, 2016 by Elsa under Business, Coffee Break, Sales and Marketing, Websites and SEO

Tweet For many small business owners one of the most controversial decisions to make is whether to post your prices on your website.┬áIt’s understandable that many small business owners are wary of advertising their pricing and the most common reason for not doing so in the photography industry is; “all our pricing is custom, nothing […]