We have created five fundamental wedding photography web pages which you can easily install into your website. They are aimed specifically at boosting your search engine optimisation and increasing enquiries and sales so definitely worth installing.
The web pages include; advice for your potential clients on how to choose a wedding photographer, why your clients should book an engagement photo shoot with you, what you will do as their wedding photographer and a description of the “after-services” that you provide such as a digital only package, prints and album options. Of course, you can edit these web pages to suit your needs and make them more personalised.
To install these web pages simply log in to your account on theimagefile > My Websites > Pages > Page Sets.
Now that Spring is on its way many couples are planning their upcoming nuptials. So, following on from our Valentine’s Day series we will be running a Wedding Programme to help you boost your business and increase your sales.
Sales: Database managementWhenever the subject of database management comes up, this is the image that springs to mind. Banks of computers in low-lit warehouses humming away quietly and efficiently, stashing endless amounts of information ready to be accessed at any time. Whilst your small business may not need the football fields of storage that Apple requires, the same approach to data management is required: organisation, accessibility and rom for growth.
Google rarely gives advanced information about changes to its algorithm. So when Google recently announced the date and focus of their algorithm changes we knew it was going to be a serious update.
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”
So, it is time to make sure that you have a mobile-friendly website. Google has made it easy to test things by creating a tool where you can enter your web address and get an instant result. You can try it out here: https://www.google.com/webmasters/tools/mobile-friendly/ . Now is the time to make sure that you are not going to be affected negatively by this update.
Branding is a key process within a business as it shows the personality, quality, origin and target market of a particular company. Think of branding as a container for your business’ reputation and good will. Strong branding can build trust between a company and its customers. Potential clients are often given a firm idea of what they are buying before they buy it, making the purchasing decision far easier and therefore far more enjoyable. This would mean that your business’ reputation would get better and therefore your brand’s “container” would hold far more weight with clients.