In the first of our series of sales blogs, we take a look a the important issue of product and pricing. They’re two key elements in the traditional 4 Ps of the marketing mix; price, product, promotion and place. We will look at:
- Defining the product offer
- Correct and competitive pricing
- Bespoke service pricing
- Assessing overheads
Sales and marketing. Two words any creative person will dread to a greater or lesser extent. The longer a creative spends in business, the more important these things become. It is impossible to ignore how one side of the business depends on the other. As such, by establishing some frameworks early on you will ensure a much smoother ride as your focus gets stretched to other parts of the business.
Defining your product offer sounds simple but establishing what it is you offer and staying on that track, at least in the short term, is not so simple. You want business and when you’re starting out, you will be ready to say yes to almost anything partly down to enthusiasm but also because you need to pay the bills. Rightly so, but being careful about the kind of work you get a name for will lay down a marker for the kind of customer and client you attract going forward. An addendum to this – you don’t have to promote all the jobs you have done. (more…)
In the first of a series of marketing blogs, which are designed to help your business flourish, we firstly look at ‘Defining your business’
• Identify your market
• Differentiate from the competition
• Target that market
This may sound very simple but: can you actually define your business concisely and do you know your who your customer is? You would be amazed at the number of businesses who are not really sure of who they are or where to find them.
In the business of photography, as with most creative fields, it is crucial to define your business and then set yourself up appropriately. Wedding photography means different things to people from differing backgrounds, whilst product photography requires a professional studio. We haven’t even touched on equipment and technology. Ultimately, people will be attracted to your style but you need to consider who this style might attract. (more…)
We all know that word of mouth referrals and returning customers are a great source of business if you can get it to work for you. So how do you get your customer to come back or pass on your details to their friends and family? By adding eye-catching banners within your automated Invoice emails you can prompt your existing customers to talk about you on their Facebook page, Twitter feed, join your Mailing List for new promotions, make another order, or view a different area of your work.
With the launching of our new look, Admin Control Panel theimagefile is even easier to use.
The quick and easy layout gives access to all your images, websites, on-line sales, workflow tools and marketing features, plus more integrated partners and tools.
Check out the new look and easy to navigate member Control Panel, featuring:
- More intuitive menu system
- Better organised layout
- New icon interface
- Flyout Persistence with reminder fade to prevent menu collapse
- Menu Freeze option
- Access to the previous flyout for easy transition
Some exciting new options and features:
- Integration with Light Blue Software for easy studio management
- Integration with ProImageEditors – for easy work flow
- Pinned Collections – keep most popular collections available in flyout menu
- Integration with Folio Albums for fine art print sales
- Inbound links from stock photos displayed on theimagefile to your web site