News & Stuff | Photography and Business Blog | Theimagefile

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Selling on social media

Selling on social media is now becoming the norm. For small, often locally-facing, photography businesses they are super challenging to maintain. They are becoming less and less common, as other methods of selling become more popular.  The alternatives in this digital age are obvious and prolific in terms of their reach and choice. But how can you make them work to your advantage? Where should you put your energy?

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New Valentine’s Day Page Set 2018!

Valentine’s Day is only a few weeks away so it’s time to get promoting. We’ve created some Valentine’s Day page sets to give you some inspiration for what you could be offering your clients. You can easily download the Valentine’s Day page set into your website here. This is a really great tool for boosting sales, especially at this quieter time of year, and for increasing search engine optimisation. We have created an engagement session, boudoir session and pet session offer as an example, however, you can customise that images and text to better suit your business and customer base. 

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The Art Of Discounting

In some ways, discounting is a pricing concept but really, it’s a marketing concept too. When thinking about using discounts, consider how this discount compares to other promotional marketing strategies that you could implement, for example; promoting products and services on your blog and social media accounts or offering a free gift with purchases over a certain price bracket. 

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Social media in 2018

2018 is a momentous year in most respects, including the use of social media to capture just about everything that is vitally important and completely irrelevant. As a sales and marketing channel for small businesses, social media presents a great opportunity to make small seem BIG. And to piggyback news and events in ways that were not possible before it came along.

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Business Review: Business Plans

With a new year comes the need to refresh and renew and what better place to start than with a business plan. A good business plan is the cornerstone of every small business. It reminds you of your goals and intentions throughout the year and keeps you on track to achieve them. The key to keeping your business plan relevant is to review it often and reconsider your strategy to suit it. After all, you may find that while you were building your business your market or customers have changed. Here are four things to consider when reviewing your business plan: 

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