Business planning is best done this time of year. If you can set time aside to do this of course. In the back of your mind, and increasingly in the forefront, as 2018 moves along, 2019 should be making rustling sounds and creeping into your planning as you make firm decisions for the current period.
PR is often overlooked with all sizes of business – big and small. The adage that all PR is good PR is not true! Like the rest of your business, proper planning can avert any horror stories and properly boost your profile and ultimately your sales.
If you hadn’t already noticed from the banners in every shop window and the overwhelming amount of stationery in the supermarkets, next week is back to school week. This is often a bittersweet time for parents and students alike. After all, there is nothing more exciting, nervewracking and emotional than a first day. This is especially true if your child is starting nursery for the first time, moving up to “proper school” or starting their last ever year of education before moving on to bigger and brighter things. So why not maximise on this time by offering parents a photo shoot.
Building your brand is super important for any business owner. The demand for change is the hot topic in technology and retail, and therefore every other market. The onus is on staying relevant in such a fast-moving consumer and news environment. This is true to an extent but the longer-term rhythms of consumer behaviour and buying habits remain solid. This applies from seasonal buying to gifting for birthdays. From other anniversaries to large purchases centred around certain stages of life and it all applies to both on and offline.