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sales

Sales techniques

Sales techniques have been transformed in the digital age. They’ve changed the fabric of almost every facet of life and the way we operate our systems of work and business. That does not mean that we should change the way we sell, generate business or communicate with prospects.  The mechanism may have changed but the old tactics to generate a sale or finding a client are tried and trusted. The availability of information online simply speeds up the process.

It also speeds up everything else. Customers have access to huge amounts of research and pricing information. So, it makes your job harder in order to simply stand out. It also implies that you cannot inflate pricing unnecessarily in respect of your competition, without good reason of course. It provides an almost level playing ground for products that everyone can offer. Being creative is the key factor.

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Referral sales

Referral sales are a dark art. Master it, and you will be on to a winner. Any salesperson will tell you that the hardest thing to do is to cold call. Building a relationship on the other end of a line? Finding common ground? Moving the conversation on to a business focus? Determining a price? Closing the sale? All require a great deal of skill, tenacity and is incredibly difficult.

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Mother’s Day Page Set 2018!

Mother’s Day is only a couple of weeks away. This means preparing your business for a boost in sales and bookings, not to mention a new Mother’s Day page set to download!

The new Mother’s Day page set is completely customisable so you can alter it as you see fit. Perhaps to suit your customer needs better and to meet your business requirements more accurately? It’s absolutely fine for you to use the images displayed on the example page set however, we suggest that you change them to show your own work. This will give a better example of your unique style and show clients exactly what they are investing in. 

We’ve given four offer ideas to inspire you (not all shown below). These include; Our Mum, Mum-To-Be, New Mum and Mummy and Me. We’ve included a few examples below!

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Selling on social media

Selling on social media is now becoming the norm. For small, often locally-facing, photography businesses they are super challenging to maintain. They are becoming less and less common, as other methods of selling become more popular.  The alternatives in this digital age are obvious and prolific in terms of their reach and choice. But how can you make them work to your advantage? Where should you put your energy?

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New Valentine’s Day Page Set 2018!

Valentine’s Day is only a few weeks away so it’s time to get promoting. We’ve created some Valentine’s Day page sets to give you some inspiration for what you could be offering your clients. You can easily download the Valentine’s Day page set into your website here. This is a really great tool for boosting sales, especially at this quieter time of year, and for increasing search engine optimisation. We have created an engagement session, boudoir session and pet session offer as an example, however, you can customise that images and text to better suit your business and customer base. 

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