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Seasonal planning

The holiday periods and unique seasonal events provide moments when we as a society are on alert for ideas and opportunities to show our creativity. This often comes in the form of decorations, gifts and accessorising or reinventing things we already own. This creativity is an opportunity for photographers to provide ideas and incentivise people to use your products.

The big seasonal opportunity is of course Christmas. In spite of the much-vaunted dread as the adverts start appearing in early autumn, completely wrong of course, it still commands our attention and spending power. This is because it arrives at the end of the year. The natural time to reflect and make a tangible effort to spoil those close to us in a show of love and gift buying. But how to cut through and provide the inspiration we all so desperately need?

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Sales Plan

In tandem with your marketing plan, sales plans should ideally go in hand-in-hand as much as possible. One should support the other and vice-a-versa to present a coherent path for yourself and all customers to follow. This applies to your individual photography products right through to attracting corporate customers or large-scale, long-term projects.

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8 Ways To Prepare Your Business For Christmas

There aren’t many weeks between now and Christmas. Hard to believe I know. Christmas is a hectic time of year for everyone – even the list-aholics amongst us. It can be tricky to keep track of everything that needs to be done, from customer orders and enquiries to all our own festive plans this season. 

Well now is the time to get ahead of the game and get some planning done before things get too busy. The checklist below covers many of the big and small things you can do to get ready for the additional bookings and orders that this time of year can bring. Now is the time to start preparing your business for the Christmas rush – one festive job at a time. 

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