News & Stuff | Photography and Business Blog | Theimagefile

sales

5 Quick SEO Tips For Small Businesses

The Internet is growing all the time. In 2013 Google produced a publication explaining the steps it took to decide where websites appeared in the search results. At that time it said that the web was made up of “over 30 trillion individual pages”. Last year in November 2017 there were roughly 130 trillion pages. That’s an increase of over 300 per cent in just four years. 

The first page of Google’s search results only holds ten spots and in recent years it has become increasingly hard to achieve one of those coveted places. The only way to do it is by investing in search engine optimisation. To help you get your process on track we have compiled a list of SEO tips and tricks. 

(more…)

Getting Started With Twitter For Small Businesses

Social media has been a large part of our lives for many years now and for many of us, it is the primary form of communication with friends, family, businesses and colleagues. One of the biggest social media platforms in the world is Twitter which is renowned for getting your name in front of a large audience. Today we’re going to look into Twitter and explain how you can set up an account, gain engaged followers, brand your profile, create a strategy that works for you as well as some handy tools, tips and resources to help you get the most out of the platform. 

(more…)

After sales

After sales is a real buzz word right now, and is here to stay. There is a real trend for customer attention post shoot. Make sure your client has every opportunity to continue being a customer. Offer the greatest level of service of satisfaction. However, there a fine line between customer care and annoyance. Also, one between going the extra mile and overdoing it completely.

(more…)

6 Selling Tips For Wedding Photographers

As a wedding photographer, you are in the lucky position that newly married couples want to keep their wedding pictures for many years to come and are therefore quite an easy audience to sell to. 

As mentioned before, a large number of wedding photographers are choosing to sell to the couple in-person before putting the images online. This is a great opportunity to hone in on the emotion of the day and encourage those special product orders, for example, wedding albums, canvases and other wall art. Now you might ask, is it worth putting the images online after the in-person sale? And will it still produce sales? Of course! Once those special products have been ordered you can still boost sales through prints and download options. After all, the happy couple might want to add some additional copies as prints as well as that all-important social media download (every bride wants to show off the dress), not to mention keepsakes for parents and grandparents. 

To really maximise sales it’s important to have a cut-off date on the images. For example, many wedding photographers tell clients that images will only be available for a number of weeks so that clients must purchase their desired images and can’t just view them online whenever they want forever. 

(more…)

Selling

Selling is an art which takes many different guises. Master it, complimented by your fantastic photography, and you will be on to a winner. There’s no point in being a great photographer if you aren’t selling anything. You’ll soon have to look elsewhere to pay the bills. You need to be great at both; snapping and selling.

(more…)

1 2 3 4 5 25