News & Stuff | Photography and Business Blog | Theimagefile

sales

Why You Need An Online Gallery, Even If You’re Not Selling Online

It has become increasingly popular for photographers, specialising in certain genres, to conduct in-person sales. Generally, those that conduct in-person sales specialise in work that is more one-to-one. This tends to work very well, as you are tapping into the emotion of the subject. However, there’s still a definite benefit for uploading those images to an online gallery and displaying them on your website, even if you have already generated the majority of your sales in-person. 

(more…)

Newsletters

Newsletters drop into my inbox far too frequently. Many go unread, but there are few which I always read – either right away, or I store in a safe place for reading later. The word on the marketing street for the last few years has been content, content and more content. This is a catch-all term for the marketing collateral. The focus on producing the right content has been good at missing the real point which is all about engaging your customers to encourage them to spend their money.

(more…)

Business review

Business review time, when is this? Ideally, it’s an annual occurrence. Don’t worry, if you are like most small businesses, then there is no set time. The likelihood is that there has not been a business review for quite a while.

(more…)

Partnerships

Partnerships are key to helping grow your business. There are many ways to drive your sales channels. Thankfully not all of them cost money. They may impact a little on your time and require some energy, to begin with. But there is no actual hard cost. We are talking about finding the right partnerships for your business. These can come in many different guises. That is if you decide you would like to include trusted partners as a business proposition.

(more…)

1 2 3 4 5 20