We’re back with the sixth part of our brand audit series! Once you have audited your site’s content and functionality, the next step is to review your search engine optimisation. In this part, our aim is to edit, check and clean up any SEO that you have done in the past so that it is working for your business today.
As we talked about off-site SEO the other week (what you and others do away from your site to boost your optimisation) this post is going to focus on tidying up your on-site SEO.
Off-site search engine optimisation isn’t just about links. There’s more to it than that. As online business owners, we tend to focus our efforts solely on on-site SEO, but we shouldn’t stop there. To a large extent, the things that now matter most to Google happen away from your website.
Search engine optimisation can seem a daunting prospect, especially when you’re not sure where to start or the best way to approach the search engines. However, if you can develop a basic understanding of off-site optimisation then you’ll already be on the road to off-site SEO success.
It’s almost the weekend and I know that we’re all very busy with everything that summer has to offer. For this reason, I thought I’d do a really short blog post just covering 5 quick tips to help you boost your search engine optimisation and therefore help grow your business. You never know, you might be able to get a couple done over the weekend!
Think of the last time you bought a product or booked a service online. Where did your search start? If you’re like most potential customers, probably with a little bit of research followed by a good look at some customer reviews. Why? Because reviews are personal and real. They are not published by the company selling the product or offering the service, they are not written by a professional or exaggerated with marketing lingo in any way. They are written by people just like you. For this reason, we tend to trust customer testimonials more than anything else. They’re also great for your search engine optimisation, so how do you get your customers to review your business?