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How to get search engine optimisation from your images

Posted on August 20, 2020 by theimagefile under Business, Theimagefile, Websites and SEO

TweetBeing a photographer much of your website is image-based. This makes it more of a challenge to get great search engine optimisation (SEO) as the website content is generally not very wordy. So when the SEO experts are saying that every page should contain at least six to seven hundred words (and some saying over […]

The Best SEO Practices For Your Website

Posted on April 10, 2018 by Elsa under Business, Websites and SEO

Tweet To grow your business you need to increase its visibility to not only get in front of potential customers but also stand out from your competition. There are many ways to do this, both online and offline. The most common (and easiest) method is to use search engine optimisation. 

Brand Audit: SEO

Posted on February 22, 2017 by Elsa under Business, Social Media and Blogging, Websites and SEO

Tweet We’re back with the sixth part of our brand audit series! Once you have audited your site’s content and functionality, the next step is to review your search engine optimisation. In this part, our aim is to edit, check and clean up any SEO that you have done in the past so that it […]

A Guide To Off-Site SEO

Posted on February 8, 2017 by Elsa under Business, Tutorials, Websites and SEO

Tweet Off-site search engine optimisation isn’t just about links. There’s more to it than that. As online business owners, we tend to focus our efforts solely on on-site SEO, but we shouldn’t stop there. To a large extent, the things that now matter most to Google happen away from your website.  Search engine optimisation can seem […]

The Importance of a Brand Audit

Posted on January 12, 2017 by Elsa under Business, Photographers Websites, Sales and Marketing, Social Media and Blogging, Websites and SEO

Tweet Think of your brand as a living, breathing thing. It has a personality and characteristics which are completely unique to itself. Over time, you can watch your brand grow and guide it to achieve its full potential. However, if your brand begins to deviate from that path, then your business could start to suffer.  […]