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Search Engine Optimisation

WordPress 101: How To Use Yoast SEO Properly

WordPress 101: How To Use Yoast SEO Properly

Following on from our previous WordPress 101 blog posts we’re going to focus on the Yoast SEO plugin. Now if you’re not familiar with Yoast SEO then here’s a little overview. It’s a really popular SEO tool that works really well within WordPress blogs. I’m going to do a bit of a walk through on how we use the tool for our SEO and explain each chunk so that it’s a bit simple and easier to understand.

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Social media, the rules of engagement!

In conflict, straightforward actions generally lead to engagement, surprising actions generally lead to victory. – Sun Tzu

Ok, so the above quote is all about war and we’re hardly at war here but the lesson rings true. If we simply go through the motions and deliver the same products and promotions as everyone else, we will move at the same pace. If we can be creative, try to produce some smart content based on how we see ourselves and what our product or service can deliver, then we stand more chance of gaining traction with customers. A surprised person is more likely to change their action of just browsing and actually make a purchase or an enquiry.

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Blurred lines: Content versus advertising

Marketing bods have been falling over themselves to find the answer to this modern communication matrix, how does one treat content versus advertising. Advertising works in some places, but not others. Content marketing (done well) looks all fine and sexy, consumers supposedly hooked to the storyline and keen to loosen their spending belts as a result.

The reality is that the 24/7 market that digital has enabled makes the world of attracting your consumer a more complex task, ensuring you will have to run twice as fast to reach the same point a few years ago. Part of this is because the market is far more crowded, faster broadband speeds giving everyone a platform to do business on their own terms.

Why are we telling you this? Something you probably already suspect or know? Because its important to understand the complexity, to reach the conclusion of simplicity. We’ve touched on this before: simple communication, in whatever form, is the safest and easiest route for any business. Apple is the premium example. This is content marketing and advertising in one hit. Immediately you’re following a narrative based on you and me, and the potential we have of shooting amazing pictures in our own backyard.

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