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3 Ways To Obtain Customer Testimonials

Posted on May 17, 2016 by Elsa under Business, Social Media and Blogging, Websites and SEO
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Tweet Think of the last time you bought a product or booked a service online. Where did your search start? If you’re like most potential customers, probably with a little bit of research followed by a good look at some customer reviews. Why? Because reviews are personal and real. They are not published by the […]

WordPress 101: How To Use Yoast SEO Properly

Posted on October 22, 2015 by Elsa under Social Media and Blogging, Tutorials, Websites and SEO
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Tweet Following on from our previous WordPress 101 blog posts we’re going to focus on the Yoast SEO plugin. Now if you’re not familiar with Yoast SEO then here’s a little overview. It’s a really popular SEO tool that works really well within WordPress blogs. I’m going to do a bit of a walk through […]

Social media, the rules of engagement!

Posted on July 20, 2015 by Rich under Business, Sales and Marketing, Social Media and Blogging
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Tweet In conflict, straightforward actions generally lead to engagement, surprising actions generally lead to victory. – Sun Tzu Ok, so the above quote is all about war and we’re hardly at war here but the lesson rings true. If we simply go through the motions and deliver the same products and promotions as everyone else, […]

Why Should I Start A Blog?

Posted on July 14, 2015 by Elsa under Business, Sales and Marketing, Social Media and Blogging
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Tweet With 60% of businesses owning a blog and over 329 million blog subscribers worldwide it’s safe to say that blogging has taken the Internet by storm. Within the last few years, blogging has become on of the most valuable tools businesses have to engage with customers and share information. So what are the main […]

Blurred lines: Content versus advertising

Posted on May 12, 2015 by Rich under Sales and Marketing
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TweetMarketing bods have been falling over themselves to find the answer to this modern communication matrix, how does one treat content versus advertising. Advertising works in some places, but not others. Content marketing (done well) looks all fine and sexy, consumers supposedly hooked to the storyline and keen to loosen their spending belts as a […]