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Marketing Plan

Creating a robust and well thought out marketing plan for 2018 will particularly relevant for all businesses. Especially photographers! 2018 will undoubtedly be very challenging. The number of photographers without a marketing plan is staggering. Think of yourself not as a photographer, but as a marketer of a photographic business. Everything you do should have marketing at the heart of it.

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3 Easter Marketing Ideas For Small Businesses

Easter is a great opportunity for you to place your business at the forefront of your customers’ minds. If you take the time and effort to come up with a creative promotional strategy you can: 

  • Promote and get your business noticed by potential clients. 
  • Drive traffic to your website. 
  • Convert visitors into actual buyers. 
  • Strengthen your relationship with existing customers. 

To help maximise the sales opportunities here are three Easter marketing tips to make your business stand out and convince customers to stop and shop. 

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8 Powerful Communication Tools For The Small Business

8-powerful-communication

This article is written and provided by customer support and content manager for TextMagic – Alexa Lemzy. We’re thrilled to share her eight powerful communication tools for the small business. Thank you for sharing your insights and knowledge with us! 


Studies show that, with today’s technology, collaboration from a distance can be nearly as effective as face-to-face communication. Additionally, the number of virtual workers is steadily increasing across the globe. If you’re not already sharing your workload with someone in another office, another town, or another hemisphere, you will be soon. It’s time to learn how to leverage technology to make the most of your work experience.

Even if you’re not working within a virtual team, modern communication tools can make your current small business projects more productive. Here is a list of cutting-edge internal communication tools to help you collaborate more effectively at work, starting today.

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Why Client Communication Is So Important

why-client-communication-is-so-important

Good client communication is so important to the long term success of any business. In the early stages of a client relationship, good and effective communication is key to ensuring your product and service will meet clients needs and expectations. As the relationship develops regular communication with your customer base, allows you to grow and develop to fulfil those requirements and needs. So why is client communication so important for your business?

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