Facebook is now more than just a meeting place for friends and has developed into a venue for businesses to market themselves through interaction with customers and promotion. We have five ways of marketing your small business on the platform.
Last week, we spoke about getting your business on Facebook and the benefits of doing so. But, once you have your Facebook page set up, what should you post? What type of post gets the best engagement? And what kind of posts would work best for your audience? We’ve included a list of seven simple Facebook post ideas that are perfect for the small business owner.
Creating a robust and well thought out marketing plan for 2018 will particularly relevant for all businesses. Especially photographers! 2018 will undoubtedly be very challenging. The number of photographers without a marketing plan is staggering. Think of yourself not as a photographer, but as a marketer of a photographic business. Everything you do should have marketing at the heart of it.
Easter is a great opportunity for you to place your business at the forefront of your customers’ minds. If you take the time and effort to come up with a creative promotional strategy you can:
- Promote and get your business noticed by potential clients.
- Drive traffic to your website.
- Convert visitors into actual buyers.
- Strengthen your relationship with existing customers.
To help maximise the sales opportunities here are three Easter marketing tips to make your business stand out and convince customers to stop and shop.