Marketing your business on a small budget is one of the challenges many photographers face, some don’t know where to start, others simply don’t bother even to get started. When you first dreamed of running your own photographic business there may have been initial thoughts of instant success and rapid expansion, solving the world’s image shortages and photographic retail shortfalls. Your marketing would saturate all channels and everyone would know who you were!
The day-to-day of running a small business is vastly different and the marketing is limited by your potential output and geographic reach. Many photographic businesses are run by individuals.
Time is at a premium and you need to achieve a lot of exposure within time and budgetary constraints.