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Social media for photographers

Marketing Plans: The Beginners Guide

Marketing Plans

Hello friends! We need to talk….we need to talk about marketing plans. I know, I know many of you will have heard of them, read about them even, but I’m willing to bet very few of you have actually written one. It’s okay, you’re not alone. It’s amazing how many businesses think that having no marketing plan is no big deal. But let me tell you people, it is a big deal.

Now marketing plans can look a little intimidating and like a whole lot of work from the outside, but honestly you probably have all the relevant info already. Even so, we’ve been super helpful and written a comprehensive beginner’s guide to what a marketing plan is, why you need one and how to get started. So let’s do this!

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Instagram – dos and don’ts

Instagram

Instagram is a free and simple way to share your pictures with others. The picture or video, can be customised with filters and creative tools so it’s really easy to use.  You can find people to follow based on things you’re into, and be part of an inspirational community.

Most top photographers have large followings on Instagram, for very good reason.

They are visual communicators and other social mediums just don’t offer the same ease of sharing or love of commenting on images. With a highly shareable platform, and also as part of Facebook, the benefits of showcasing your work are obvious.

Whilst this is all well and good, it’s important to remember that most images are viewed on a mobile device, quite a small screen, and images need to work for that size. There are also some great professional apps out there with tools to enhance and adjust your images, and by showing a mastery of these tools gives you an added cachet.

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Intellectual property

Intellectual Property

Intellectual property is a legal term that refers to creations of the mind. Examples of intellectual property include artistic works such as photographs. Under intellectual property laws, owners of intellectual property are granted certain exclusive rights, such as copyright. As a photographer in business, it’s important to understand the dos and don’ts as it’s a central principal to maintaining a healthy income.

It doesn’t have to be a scary subject though and the main threats in this world are the perceived damage to established brands by competitors or disgruntled employees. The legal costs involved with single-use images or designs on minor sites far outweigh the benefits of winning such a dispute, and the end result is the discontinued use of said image hopefully alongside a small settlement.

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Social media, the rules of engagement!

In conflict, straightforward actions generally lead to engagement, surprising actions generally lead to victory. – Sun Tzu

Ok, so the above quote is all about war and we’re hardly at war here but the lesson rings true. If we simply go through the motions and deliver the same products and promotions as everyone else, we will move at the same pace. If we can be creative, try to produce some smart content based on how we see ourselves and what our product or service can deliver, then we stand more chance of gaining traction with customers. A surprised person is more likely to change their action of just browsing and actually make a purchase or an enquiry.

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