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Social media for photographers

Building an effective social media campaign

Building an effective social media campaign can be, well quite tricky to say the least.

“You can’t win anything with kids” – Alan Hansen

It’s a common perception that the younger generation are savvier when it comes to social media and how best to use it. Mr Hansen was notoriously proven wrong with the above statement but his perception, based on years of experience in the game, was not entirely unsound.

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Social Media: Instagram Do’s and Dont’s

The top photographers all have large followings on Instagram, for very good reason. They are visual communicators and other social mediums just don’t offer the same ease of sharing or love of commenting on images. With a highly shareable platform, and also as part of Facebook, the benefits of showcasing your work are obvious.

Whilst this is all very well and good, it’s important to remember that most images are viewed on a mobile device, quite a small screen, and images need to work for that size. There are also some great professional apps out there with tools to enhance and adjust your images, and by showing a mastery of these tools gives you an added edge on your competitors.

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Social media: Facebook do’s and don’ts

Facebook may have plenty of detractors for the way it delivers advertising or seems to control your feed by the dastardly algorithm conspiracy, but it still delivers the best value for brands and individuals by it’s sheer reach and user base. Crucially for the photographer and visual creatives, it is the leader in shared video content and it will not surrender this position any time soon. As such it’s best to know your way around and use it to your best business advantage, so here are some tips on what to do and what not to do on Mr Zuckerberg’s time.

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