Being the heart and inspiration for your business, whether it’s a one-man band, a small company of three or medium-sized business with four regional stores is critical to making the business a success. There are one or two people who provide the drive and passion for making it all work and the reason it started in the first place and the company’s success is down that person(s), and the effect this has on everyone who comes into contact with the business, whether employees, partners or customers is vital. Think Richard Branson at Virgin, albeit on a smaller scale.
As business owner, you are there to inspire and enthuse, educate and inform.
This doesn’t mean you have to try and do everything, or that you are the only solution to every problem that comes up. As a business owner, you are there to inspire and enthuse, educate and inform. You are also there to make mistakes and show a capability to improve the business as a result.