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12 Ways To Ensure You’re Successful On Black Friday

12 ways to ensure you are successful on black friday

Black Friday and Cyber Monday are tremendous opportunities for your business to make money. According to TechRadar, Black Friday 2015 is projected to be the biggest day of spending on the Internet – EVER. Running a successful Black Friday and Cyber Monday campaign can be overwhelming and stressful. So here are twelve ways to ensure that your business prospers during the Christmas break.


4 Ways To Avoid Social Media Burnout

4 ways to avoid social media burnout

As a small business owner we wear many hats – from photography and editing to networking and account keeping, right down to website maintenance and blog presence. Not to mention being on Facebook, Twitter, Google+, Instagram, LinkedIn… oh and don’t forget Pinterest. Managing multiple social media platforms is hard work and I completely understand and relate to that overwhelming feeling. So here are four ways to avoid social media burnout.


Being the heart and inspiration for your business

Being the heart and inspiration for your business, whether it’s a one-man band, a small company of three or medium-sized business with four regional stores is critical to making the business a success. There are one or two people who provide the drive and passion for making it all work and the reason it started in the first place and the company’s success is down that person(s), and the effect this has on everyone who comes into contact with the business, whether employees, partners or customers is vital. Think Richard Branson at Virgin, albeit on a smaller scale.

As business owner, you are there to inspire and enthuse, educate and inform.

This doesn’t mean you have to try and do everything, or that you are the only solution to every problem that comes up. As a business owner, you are there to inspire and enthuse, educate and inform. You are also there to make mistakes and show a capability to improve the business as a result.


12 Business Mistakes To Avoid

Did you know that 8 out of 10 businesses fail within the first 18 months? Shocking right? Many people believe that the most important things to worry about when starting a business are to be their own boss, keep their own work hours, chase their dreams and worry about everything else once business has got going. However, for most small business owners the majority of difficult and costly decisions happen within the first year. Here is a list of 12 business mistakes that you may have either experienced or need to keep a wary eye out for in the future.


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