I’m pretty sure that by now every one of us has heard of Facebook. Not only is it one of the biggest social media platforms in the world, but in recent years (and weeks) it has gained popularity and notoriety amongst individuals and small businesses alike.
Now, most business owners have a love-hate relationship with Facebook and admittedly it does have some areas that aren’t so popular, for example, many people dislike that the platform has become more ad based in recent years and it has become harder and harder to organically reach your audience on Facebook. However, this shouldn’t stop you from using the platform for your business because there are lots of great things about it too. For example, as one of the most popular social media outlets in the world, you have the opportunity to connect with lots and lots of people. Plus, it’s a social network that the less techy tend to feel more comfortable with as they have heard of it and most likely seen it being used by other friends or family members in the past.
So, to help you find your way through Facebook we have a very simple guide to help.