News & Stuff | Photography and Business Blog | Theimagefile

Social Media

Getting Started With Facebook As A Small Business

I’m pretty sure that by now every one of us has heard of Facebook. Not only is it one of the biggest social media platforms in the world, but in recent years (and weeks) it has gained popularity and notoriety amongst individuals and small businesses alike.

Now, most business owners have a love-hate relationship with Facebook and admittedly it does have some areas that aren’t so popular, for example, many people dislike that the platform has become more ad based in recent years and it has become harder and harder to organically reach your audience on Facebook. However, this shouldn’t stop you from using the platform for your business because there are lots of great things about it too. For example, as one of the most popular social media outlets in the world, you have the opportunity to connect with lots and lots of people. Plus, it’s a social network that the less techy tend to feel more comfortable with as they have heard of it and most likely seen it being used by other friends or family members in the past. 

So, to help you find your way through Facebook we have a very simple guide to help.

(more…)

Business Review: Social Media

Many of us use social media to boost business, and if you do it’s important that you take care of it, keep it updated and looking it’s best. The easiest way to do this is by doing regular social media reviews and having a clear plan for how your business can use social channels such as Instagram, Facebook, Twitter and Pinterest to increase your chances of success. 

(more…)

Selling on social media

Selling on social media is now becoming the norm. For small, often locally-facing, photography businesses they are super challenging to maintain. They are becoming less and less common, as other methods of selling become more popular.  The alternatives in this digital age are obvious and prolific in terms of their reach and choice. But how can you make them work to your advantage? Where should you put your energy?

(more…)

Social media in 2018

2018 is a momentous year in most respects, including the use of social media to capture just about everything that is vitally important and completely irrelevant. As a sales and marketing channel for small businesses, social media presents a great opportunity to make small seem BIG. And to piggyback news and events in ways that were not possible before it came along.

(more…)

1 2 3 4 14