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Social Media

3 Pre-Back To School Marketing Tips

It’s not many weeks until it’s time to head back to school so now is the time to put your business at the forefront of your customer’s mind. If you take the time and make the effort to come up with a creative promotional strategy you can: 

  • Promote and get your business in front of potential customers. 
  • Drive traffic to your website. 
  • Convert visitors into actual buyers. 
  • Strengthen your relationship with current customers. 

To help maximise your sales opportunities here are three back to school marketing tips to help make your business stand out and convince customers to stop and shop! 

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How To Refresh Your Pinterest Boards

Pinterest has become an increasingly popular social media platform with businesses as a way of gaining more website traffic and potential sales. Not only that, but it’s perfect for photographers as it is a very visual and creative medium. If you haven’t already, I would highly suggest signing up for a Pinterest account.

If you already have a Pinterest account then you might have found that over time your pinning has dwindled, website traffic has slowed down and your account now looks a little stale. So here are some tips to giving your Pinterest page a little makeover. 

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Graduation & Prom Inspiration

Within the next few weeks, students all over the country will be attending their school proms and be graduating from university. It’s one of the most important and memorable days of a young person’s life and what better way to capture it than with a professional portrait session. Below is a little bit of inspiration on how you could market your prom and graduation offers over the coming weeks. 

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Brand consistency

Brand consistency is super important. Especially as today’s consumer may have a variety of different ways of first coming into contact with you. Your online profiles need to be clear, consistent and secure. For example, if Cannon was presented as one thing on Twitter by their customer service team and something completely different on your desktop browser, then your impression of them would be somewhat tarnished.

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Father’s Day Social Media Downloads

Earlier this week we released the new Father’s Day page set. To help you market your new offers we have also created some social media downloads. These are a great way of marketing your offers on your website or blog, as well as spreading the message on all your social media platforms, allowing your to potentially reach more customers. 

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