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3 Marketing Tips To Gain Last Minute Christmas Shoppers

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Last minute holiday shoppers contribute to a large portion of most retail sales. Although you may consider December as the winding down period for your Christmas marketing, it’s worth plugging away at it to capture those last minute shoppers. A recent survey revealed that last minute online shopping numbers hit a record high in 2015, particularly on the 22nd and 23rd of December. So how you make the most from last minute shoppers?

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4 Time Management Tips For Christmas

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The phrase “Christmas rush” can illicit feelings of excitement or worry, depending on how well you’re prepared. Seasonal traffic is different for every business, every year. For some businesses Christmas is the ‘golden cigar’ of the selling seasons, while for others it’s just a nice boost throughout a year of steady sales. Whether you know this will be your high sales season or Christmas is just a healthy boost, these time management tips can help you make the most of your time. 

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Facebook Advertising – Part 1

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Facebook is one of the biggest and most popular social media networks, boasting over one billion active users. Thousands of businesses use Facebook to not only build and grow their client following, but to also promote and advertise their business. One of the most popular ways is through Facebook advertising. There are lots of opinions on how to get Facebook advertising to work the best for you, however we are only going to focus on the main tried and tested tips.

Before we start with the tips and tricks of Facebook advertising we wanted to cover the basics of how Facebook advertising actually works. At this current time (September 2016) Facebook advertising works through a “bidding” process. Basically when you choose to run an advert through Facebook you set a budget for that advert, which is the total amount you want to spend e.g. £50. Once you’ve set your total amount you then choose a bid – the amount you’re willing to pay to have customers see your advert and click on it or take some other action.

You also have the option of setting either a daily or lifetime budget for the advertising. This is so that it’s easy to stay within your budget. If you want to pay a certain amount per day e.g. £5 then you select the “Per Day” option in the Budget section. Facebook will never exceed this amount and the daily budget will reset each day at midnight. On the other hand you can also select a lifetime budget which continues until either your budget amount runs out or your advert end date arrives.

Now that we have those basics covered, let’s check out the tips!

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