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Marketing Plan

Posted on November 6, 2017 by Rich under Business, Sales and Marketing

Tweet Creating a robust and well thought out marketing plan for 2018 will particularly relevant for all businesses. Especially photographers! 2018 will undoubtedly be very challenging. The number of photographers without a marketing plan is staggering. Think of yourself not as a photographer, but as a marketer of a photographic business. Everything you do should […]

Photo trends

Posted on March 13, 2017 by Rich under Business, Coffee Break, Inspiration

Tweet Photo trends change every year. The lists come out across all industries about what’s hot for the year ahead. Photography is no different. Right now, Kodak is the hottest property in the smartphone market but will this impact the serious photographer? Regardless, it is great to see a much-loved brand finding a contemporary platform to […]

The Marketing Mix: Product

Posted on July 4, 2016 by Rich under Business, Inspiration, Sales and Marketing

Tweet The Marketing Mix: Product Throughout your pricing and promotion work, you are working on a product range that you feel is the right one for your market. It’s an essential element for your business to succeed. What do your prospective customers think of your products and how do you find out? Their feedback is ultimately […]

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