To say that social media for photographers is not important is like saying we have no need for cars. Some may argue vociferously with that comparison but as with the advent of the car, humanity has gone through another major technological advancement in the last ten years. This means that the digital environment is now the background, foreground and every other ground in between. The minute the majority of us stop checking our personal devices every other five minutes, wherever we are, will be the time to denounce this. Unfortunately, or fortunately, this is not going to happen anytime soon. (more…)