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Website wins

Website wins. We all could do with knowing how to get up the Google rankings and how to improve our online enquiries or sales, right? Visitor standards are pretty unforgiving when it comes to how long they give your site before deciding whether to stay or go; ‘dwell time’. The smallest delay or slightly unresponsive button can lead to losing that visitor for good. They demand perfection. They want a fluid experience when they are researching for a specific product or service.

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Brand consistency

Brand consistency is super important. Especially as today’s consumer may have a variety of different ways of first coming into contact with you. Your online profiles need to be clear, consistent and secure. For example, if Cannon was presented as one thing on Twitter by their customer service team and something completely different on your desktop browser, then your impression of them would be somewhat tarnished.

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